The second opinion your buyers go looking for, in a business directory since 2009
Cautious buyers check you against something you didn't write. If that doesn't exist, they guess, and they guess conservatively.
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Arts & Humanities
Architecture, Artists, Visual Arts ... - Business & Finance
Financial services, Insurance, Law ... - Computers & Technology
Hardware, Programming, Software ... - Health & Fitness
Alternative health, Beauty, Fitness ... - Home & Garden
Cleaning, Decorating, Home Services ... - Internet & Marketing
SEO, Web Design, Web Hosting ... -
Law Firms
Family, Probate, Personal Injury ...
- Leisure & Travel
Accommodation, Cruises, Services ... -
Cosmetic Procedures
Body Contouring, Facelift, Fillers ... - People & Society
Lifestyle, Culture, Religion ... - Recreation & Sports
Fishing, Soccer, Surfing, Baseball ... - Regional
Canada, United Kingdom, USA ... - Science & Reference
Biology, Chemistry, Medical ... - Shopping & E-commerce
Automotive, Clothing, Wedding ...
Your business listing looks outstanding.
On any device.
In 2025, 48.9% of the global population used the Internet to search for local businesses. Half of the searches were performed using mobile devices.
Your listing will look great on any device. Moreover, every listing benefits from a Google Maps location, and with 100% valid structured data, there's a significantly higher rate of potential leads
Hand-picked and verified businesses are marked with a green "VERIFIED" label.
The badge tells visitors that a real editor checked the business, which makes the listing easier to trust.
CONTENT RICH
Add a full description, images, a phone number and more.
TARGETED VISIBILITY
We've connected businesses with customers since 2009.
WE ARE TRUSTED
Featured on Wikipedia, a nod to our reputation. ❤️
EDITORIAL DISCRETION
Every listing gets an honest, independent review.
One of these was not written by you.
Your website
Your social profiles
Your Google Business Profile
Your press page
✓ Your Jasmine listing
When someone you trust recommends a restaurant, you go. You don't inspect the kitchen or read forty reviews, because somebody unbiased has already done the deciding for you. That saved judgement is the thing you're actually acting on.
A listing works the same way. Four of the sources above are yours. The fifth was vetted and written by an editor with no connection to your business, which is the only reason a stranger would weigh it against your own claims.
Trust and verifiability.
Your page, up close
Anatomy of a Jasmine Directory listing
Verified badgeAn editor checked the business, and visitors see it at a glance.
Editorial reviewA written, honest review based on the business's real reputation.
Structured data100% valid markup that search engines actually read.
Photos & deep linksA full profile: gallery, phone, address and inner pages.
What makes our business directory different
Academic, with sourcesCategory descriptions you can check
Every one of our 761 categories has its own description, written from a subject-matter angle with references you can verify. The health and fitness section, for example, cites the WHO's 2020 physical-activity guidelines and peer-reviewed studies rather than generic filler.
Honest and humanReviews based on real reputation
A person reads and reviews every listing. Our reviews are led by editorial director Robert Gombos, PhD (atilagombos.com), who weighs what an outside search turns up, good and bad, so it reflects real reputation rather than a paid blurb. Read a sample review.
How to join our business directory
Four steps, from submission to a live business directory listing.
1
Choose a Category
Browse our categories and pick the one that best fits your website.
2
Submit
Add your business details and photos, then pick the plan that fits.
3
Editorial Review
Our editors review your site by hand before it's approved.
4
Live Listing
Your business gets Google Maps, structured data and a dedicated page.
Regional sections
Where our listings live
From UK trades to US law firms, Canadian services and Australian firms, regional categories keep local businesses findable in their own market.
Show your website at its best
When you submit your website to us, our editors review it personally and place it in the most relevant category, so the right audience can find it.
You get a dedicated listing page built around the details you provide, so potential customers can see your business clearly. It's a straightforward way to give your site a more complete presence online.
In your listing
What a listing can include
The building blocks of a complete company profile.*
Google Maps location
Your address on a live map, on your own listing page.
Valid structured data
100% valid markup search engines read and trust.
Photos & gallery
Show the storefront, the team, the work itself.
Company logo
Your brand's logo, shown right on the listing.
Website thumbnail
A screenshot preview of your website on the listing.
Social profiles
Facebook, X, Instagram or LinkedIn, linked from your profile.
Deep links
Point visitors to key inner pages, not just the homepage.
Blog feeds
Your latest posts, pulled in from your blog's feed.
Self-serve editing
An Edit button on your page. Update details anytime.
Permanent listing
On Express and Ultimate you pay once and the listing stays.
Verified business badge
We phone the business to check it's real, then the mark goes on.
Editorial review
An editor's independent description of your business, in plain words.
Checked contact details
Phone, address and links confirmed by a person before publishing.
Signed by the reviewer
The editor's name is on your page and inside its structured data.
Independent source
One account of your business that you didn't write yourself.
* What's included depends on the listing plan you choose.
In a year when anything can be generated, a person still reads every site.
Text can be written by a machine. A website can be built by one. Reviews can be produced by the thousand, for nothing. What still cannot be manufactured is a person who read your site, called your number, and put the result on the record under their own name.
Reads
A person opens your site and forms a view. Not a crawler, not a classifier.
Calls
For the Verified mark we phone the number you publish, and check a real business answers.
Places
One category out of 761, chosen because it fits, so your page has neighbours that make sense.
Signs
The reviewer's name goes on your page and into its structured data. Robert Gombos, PhD.
That isn't nostalgia. It's the one part of this that can't be faked at scale, which is exactly why it's the part worth buying.
Our own seal
Guaranteed the slow way
We don't borrow anyone's stars. The promise is simpler, and it's ours:
- ✓Every site is read by a person, not scored by a script.
- ✓If we can't list your website, the review fee is refunded.
- ✓On one-time plans, an accepted listing stays permanently.
Build trust and reach the right audience
A listing on an established business directory adds weight to your brand and supports your SEO. Because the directory is split into categories and subcategories down to fairly niche markets, your site sits in front of a focused audience, which tends to bring better-quality leads.
What seventeen years of hand-editing means for your page
Not what the directory adds up to. What it does for the listing you're buying.
1-2 days
From submission to a decision, made by a person who read your site.
100%
Of the review fee comes back if we decide we can't list you. Written into our terms, not a goodwill gesture.
9 in 10
Of the businesses sitting beside you were read by an editor first. You're judged by your neighbours.
2009
The year the domain started earning the trust your listing borrows.
The refund on rejection is part of our terms, not a promise made on a homepage.
Improve your NAP
Business directories help keep your NAP (Name, Address, Phone Number) consistent, which matters a lot for local SEO. Each one gives you a public listing where your contact details appear exactly as they should.
Consistent NAP information across multiple listings improves search rankings and builds consumer trust.
NAP and Local SEO
Consistent NAP details are a big part of local Search Engine Optimization (SEO). Google and other search engines use them to judge whether a business is genuine and reliable.
When those details line up across different sites, your local rankings improve and customers have an easier time finding you.
Why we deliver TRUSTWORTHINESS
We maintain all seven required data points for every business listing
- Name of the Business
- Contact Information
- Physical Address
- Website URL
- Services or Products Offered
- Photos or Videos
- Expert independent review
Beyond a full profile, the listing is built to bring you leads that have a real chance of converting.
Importance for local SEO
A business listing in online directories improves your visibility and strengthens local SEO, giving local customers more ways to find you.
Latest news From our blog
A business directory with a pulse
A listing isn't a snapshot taken once. It's a record somebody keeps alive.
Weekly
Dead links are found and removed, so categories stay clean.
Quarterly
Every listing detail is monitored and refreshed to stay accurate.
Ongoing
Security and traffic checks run in the background, all year.
Over the years, Jasmine Business Directory has been featured in:
Academic Background
Jasmine Directory was created in 2009 by the Department of Computer Science at Middlesex University, London, and the Budapest University of Technology and Economics. Atila Robert Gombos, PhD, was a co-founder, along with András Pécsi.
The project uses methods like path learning, similarity analysis, intelligent stopping criteria, and URL filtering. Together they help place each site in the right category across all 761 categories.
The result is a directory where listings sit in the right category and searches return relevant matches, without much dead or outdated clutter to sort through.
Submission Process
The submission process is simple. You enter your website URL, choose a plan (annual or one-time), add your listing details, and pay through Stripe or PayPal.
To keep quality up, we monitor listings, clear out dead links every week, and run security and traffic checks. Every listing detail is monitored continuously and refreshed each quarter, so the data stays up to date. We also watch each submitted business URL, and if a listing drifts from what was approved and the inconsistency persists, we remove it. The editorial review is strict: we rewrite descriptions when they need to be more neutral or accurate.
Most submissions are reviewed within one or two business days. If your site doesn't meet the criteria, we tell you why and give you a chance to revise it. We don't reject sites silently or keep fees without explaining.
SEO improvement
Jasmine Directory can help your SEO through curated listings in defined niches like home improvement, business, and law. The backlinks come with real editorial context, which search engines tend to value more than automated directory links.
The same classification techniques the directory uses (path learning, similarity analysis, intelligent stopping criteria, and URL filtration) are documented in peer-reviewed research: Kaur, Singh, Geetha and Cheng, "IHWC: intelligent hidden web crawler for harvesting data in urban domains," in Springer Nature's "Complex & Intelligent Systems" (2023), DOI: 10.1007/s40747-021-00471-1. The paper applies them to real estate and environmental data.
That shows the method holds up beyond commercial use, as a tool for research and structured-data work.
Trusted by SEO Agencies
Jasmine Directory pairs editorial authority with pricing most people can afford, which isn't common among web directories.
In practice that means weekly monitoring of every listing, removing dead links, and security audits to keep the content clean.
The pricing works for startups, small business owners, and SEO agencies alike, which fits what we're after: supporting businesses of any size.
Business Directory for Startups
Startups need visibility that works without costing a fortune. A new business gets the same backlinks and editorial exposure as an established one, at the same price.
Submission is simple, with Stripe and PayPal as payment options. You pay once, so there are no recurring costs to track while you're trying to grow.
Our editors will also tidy up your description at no extra cost, so it reads well. With placement in the right niche category, the directory is a solid first step for a young company building a reputation.
Why Choose Us
What sets Jasmine Directory apart is its academic background and a methodical approach to indexing. Unlike automated directories, every listing is reviewed by hand against strict quality standards.
The editorial fee is reasonable and the domain has real authority behind it. Algorithms developed with Middlesex University and the Budapest University of Technology help with search relevance and getting each site into the right category.
Listings are permanent, there are no recurring fees, and support is there when business owners need it. The whole setup is built for the long term rather than a quick sale.
The thirty seconds that decide whether they call you.
Someone is about to contact you. They go looking for a second opinion. What exists for them to find is the entire basis on which they decide you're worth the risk.
If every source is yours, they have nothing to check you against.
The green VERIFIED mark means an editor read the site and we phoned the business to check it is real. It is not automated. It is included with Express and Ultimate listings.
What exists about you
Your own website
Your Company, Home
Written by you.
Jasmine Directory
Your Company ✓ VERIFIED
Read and written by an editor. Independent description, checked contact details, structured data.
Get Your Business Listed Today
Show customers your business has been checked and verified.
Frequently asked questions
What you need to know about listing in a human-curated business directory: how submission works, what it costs, and what our editors actually do.
What is a business directory?Most asked
A business directory is a categorised list of companies and their websites, organised so people can find and check businesses by type or area. The difference with a curated one like Jasmine Directory is that an editor reviews every entry before it's published, so the list stays useful instead of filling up with whatever gets submitted.
How do I list my business?
Pick the category that fits your site best and use the Submit link in the top menu. After payment you send us the URL, a short factual description, your chosen category and any deep links you want included. An editor then reviews the site and, if it fits, adds it to the directory.
Is listing free, or how much does it cost?Pricing
It isn't free. There are three listing plans: Standard renews annually, while Express and Ultimate are one-time payments and the listing then stays permanently. Current prices are shown on the submission page. If your site doesn't meet our guidelines and we can't list it, the fee is refunded.
What makes a human-curated directory different?
Most directories accept anything automatically, which is why so many fill up with dead links and spam. Here, an editor reads every submission and decides whether it belongs; about 90% of what's in the directory was added by hand. Jasmine has worked this way since 2009, and the approach goes back to its academic roots at Middlesex University London and the Budapest University of Technology.
What happens if my website isn't accepted?
Inclusion isn't guaranteed. Editors check every submission against the guidelines, and a site that doesn't meet them won't be listed. In that case the review fee is refunded, so you're not paying for a listing you don't get.
Will a listing help my SEO?
A listing puts your site on a long-established, manually curated domain, in a category next to other relevant sites, which can bring referral traffic and a quality signal. What it won't do is guarantee rankings, and anyone promising that is overselling it. The value comes from relevance and curation, so a few good listings beat dozens of low-quality ones.
What kinds of businesses do you list?Categories
The directory spans 761 categories and more than 9,400 listings, from business and finance to technology, health, home and garden, law firms, travel, and regional sections for the UK, US and Canada. Any legitimate site that fits one of those categories can be submitted, and each one is assessed for relevance and quality before it goes live.
How should I write my title and description?
Use your site's official name rather than a slogan, and keep the description factual. Skip superlatives like "best" or "leading" and anything that tells people to click, buy or call. Describe what someone will actually find on your site, and say if you only serve a specific region. Promotional or spammy entries get rejected, so a plain, honest description has a much better chance of being accepted.
Can I update or remove my listing later?
Yes, and you don't need to email anyone to edit. Every listing has its own edit link, and the listing page carries an Edit button that lets you update your details yourself. Removing a listing has a quick ownership check, so no one else can take yours down.
Do you offer discounts for multiple sites?For agencies
Yes. SEO agencies and anyone submitting several sites get volume-based discounts, and the rate improves the more sites you send for review. If you manage listings for multiple clients, get in touch and we'll work out the pricing with you.