Este Lauder is an established company in the beauty industry, offering a broad range of skincare and makeup products. The brand continuously adds new products to its repertoire, allowing customers to choose from various categories including new skincare, new makeup, new fragrance, and new additions in AERIN.
Some of the innovative products include an Advanced Night Cleanser, designed to gently purify the skin and a new line of Nutritious Peak Performance Skincare. Este Lauder also introduced the FUTURIST SkinTint Serum SPF 20 with Botanical Oil Infusion, an ingenious blend of serum and sunscreen.
Among the best selling products, advanced night repair serum is notable, credited with delivering radiant, healthy-looking skin upon waking. Another star product is the Double Wear Makeup range, a matte foundation acclaimed for its 24-hour wear and comfort. The Revitalizing Supreme+ is highlighted for its lifting effect in three zones - cheeks, smile lines, and the jawline.
There is also an extensive skincare selection categorised by treatment type such as repair serums, moisturisers, eye creams and treatments, cleansers and makeup removers, toners and treatment lotions, masks, targeted treatments, and lip care. Further, Skincare products are categorised by concern with specific offerings to address issues like lines and wrinkles, loss of firmness, the first signs of ageing, large pores, dull or tired-looking skin, and dark circles.
The brand offers several skincare collections including the Advanced Night Repair, Perfectionist, Revitalizing Supreme+, DayWear and NightWear, Nutritious, and Resilience Multi.
Este Lauder gets recognition for keeping up with trends while providing a vast array of wholesome and quality beauty products. The brand appears to prioritise thorough skincare, amplifying beauty through products designed to satisfy diverse customer needs and preferences. Additionally, the brand hosts livestream events, ensuring the customers are always engaged and informed about the latest in beauty and skincare.
