Estee Lauder company was founded in 1946 and has established itself as a trusted brand for various skin care and make up products over the years.
This official website of Estee Lauder carries products from all their product lines in makeup, skincare and fragrances. The navigation in this website is user friendly. The navigation bar clearly lists the product categories and various ways to shop.
In fragrances category, one can shop for products for men, products for women, bestsellers and also by scents. Similarly in skin care category, one can shop by way of product category such as moisturizers, eye care, bb creme, cleansers, exfoliators, sunscreen products and also by way of skin concerns such as anti aging creams, lifting/firming creams, anti wrinkle products and skin brightening products.
One unique aspect of this website is the style guide. This style guide lists various types of looks and also the trends in the fashion world. They also provide tips from experts.
The style guide also provides an interactive web based software where one can choose skin care products as per their own requirements and skin tone. The guide also provides advice on making the eyes look beautiful.
Another unique thing about this website is that they provide free shipping irrespective of the purchase amount. Returns are also completely free and paid for by the company. There are very few websites which offer free shipping and returns.
The top bar also lists any ongoing special offers.