The New York Times web site is the most visited online news source. The landing page is a mixture of global, national, and local news.

A mixture of fonts, column sizes and topics, the front page is busy. Many of the headings are purposefully obscure and obtuse.

The left side of the landing page has a listing of topics one may wish to drill to immediately. World news and small-town, upstate pieces are positioned with equal importance.

Even on weekdays, directly under the masthead, there is a picture that leads to a video. It is typically a feature, reported and written well in advance.

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