Jasmine Directory

Online marketing banners, they're your billboards on the Internet - a highly popular platform for marketing your services or products to the entire world. You can see them everywhere and they offer 24/7 exposure to your business around the world.

When considering your online advertising budget, one of the most important things you should decide is the type of online advertising you want to invest in. Online marketing banners are the oldest and most effective methods of advertising. It is next only to PPC in providing you best results in terms of online exposure. Their size and placement varies depending upon the websites where they are advertised.

We are providing you few tips for getting most out of your banner ads:

Target market: To start with your banner advertising campaign, you should choose your target markets, the people you want to market to. You should be clear about who will be viewing your marketing banners. If you are marketing promotional products, you would not want your banner ads to be viewed on a website promoting exercise equipment.

Size matters: Wider marketing banners are most effective. The most popular size is 480X60. However, standard size 336X280 works fine on most of the websites, but may not fit the layout of the chosen website.

Purchase system: Once you have your marketing banners, you have umpteen placement options to get most out of them. Banner ads are usually sold on CPA (cost per acquisition) or CPM (cost per impression) basis. Although, CPA is the most preferred method, but it is not widely available these days. In this method, the publisher gets paid only when a sale or lead is produced through click through.

Design: An effective website banner design will get you more clicks. The effectiveness of marketing banners depend on their layout, animation, and color. Before choosing the banner size, you should find out more about the size acceptable on the website where you want them to appear. Marketing banners can be designed, or you can outsource this work to some company or freelancer.

The simpler: the better: Only classy and cool designs cannot improve the performance of your ads. The sole aim of marketing banners is to entice people to click on them to visit the website being promoted. This is the main action you want them to do, and will guarantee more online exposure and sales for your online business. Therefore, there is nothing wrong in using simpler designs if they can lead to higher CTR.

Best placement: The placement of online marketing banners is important for click-through and engagement. So what is the best place to place to place your banner ads on a web page? Well, placing your marketing banner ads right in the center or on the top of the page will get you the desired results. But, mostly above the fold or towards the left side seems to be the hottest areas. Any place below this is not recommended because page will first load your banner ad thereby costing you an impression, but may never be actually seen.