Portent is an integrated Digital Marketing Agency based in Seattle. They offer an array of marketing services including Search Engine Optimization (SEO), Content Strategy, Pay-Per-Click (PPC), Programmatic Advertising, Influencer Marketing, Social Media Marketing, Analytics, Conversion Rate Optimization (CRO), and Web Development. They also provide small business resources such as tools, ebooks, and various digital marketing guides.
The agency claims to combine these tactics in order to create comprehensive and highly effective digital marketing campaigns intended to scale businesses. They identify as a full-stack digital agency, capable of handling needs that range from technology to paid media, and SEO to analytics.
In addition to being a service provider, Portent positions itself as a team of continuous learners which implies an emphasis on keeping their marketing approaches effective and up-to-date. Moreover, they also offer an element of education, inviting clients to learn along with them. Their business model veers away from a one-size-fits-all or 'black box' approach, instead aiming to tailor their strategies to each client's unique needs.
Two client success stories demonstrate their claimed effectiveness. The first case study involves the re-structuring of a PPC Campaign for an outdoor apparel brand, which apparently led to significant Year-Over-Year growth. The other featured success story is the work done for RealTruck.com; however, the mentioned text does not elucidate the specifics of this project.
The agency's strong focus on integrating various aspects of digital marketing to deliver bespoke strategies and their commitment to fostering learning and growth is noteworthy. However, detailed information regarding their approach to projects, specific strategies employed, or concrete data substantiating their success stories may be needed for a thorough evaluation of their work.
Finally, the agency emphasizes keeping up with industry trends and innovations since its initiation in 1995 and encourages a collaborative work environment with its clients, positioning themselves as a partner rather than just a service provider.
