Mohawk Flooring is a diversified flooring brand that caters to both indoor and outdoor needs. It boasts a wide array of brands under its umbrella, including Karastan, Pergo, Quickstep, IVC, Godfrey Hirst and others. Within its expansive product portfolio, the company also offers specialty products for commercial, builder and multifamily categories.
The company's website has been designed to enhance customer experience and help in product selection. It provides a 'Retailer Finder' tool, handy for potential customers looking for a convenient location to shop in person. For those who prefer online shopping, there are various ways to explore Mohawk Flooring's products. A 'Shop by Room' feature allows customers to browse selections that are ideal for specific rooms such as the kitchen, bedroom, bathroom, and living room.
To provide variety to its customers, Mohawk Flooring offers different features that address specific needs. For instance, you can find products that are waterproof, pet-friendly, stain-resistant, and even made in the USA, suiting diverse lifestyle and requirements.
One of the unique features of the Mohawk Flooring website is the 'Floor Finder Quiz' designed to recommend floors based on the user's style and the activity level of the household. It's a thoughtful and interactive tool that could help customers find optimal product selection.
Moreover, there's a 'Room Visualizer Tool' that presents a virtual way to view if a selected flooring would work in your home. This tool looks particularly useful for customers to visualize their chosen product in actual room settings, aiding decision-making and potentially reducing post-purchase dissonance.
Overall, Mohawk Flooring provides comprehensive flooring solutions under one roof, from carpets to wood flooring. Their website demonstrates an emphasis on customer needs, providing supportive tools and an organized display of product offerings. One gets a sense of tailored solutions and a wide berth of choice when it comes to products, fitting for different tastes, room types, and practical requirements. This makes Mohawk Flooring a competitive player in the flooring market, noted for its vast offerings and customer-centric approach.
