Fitocracy is a fitness-focused platform that aims to assist individuals in achieving their ultimate fitness goals. This platform primarily functions as a personalized digital personal trainer, offering exclusive deals on high-performance products specifically selected for the Fitocracy community.

Fitocracy offers a comprehensive range of services including fitness assessment, nutritional planning, and customized workouts which are primarily driven by expert coaches. The fitness assessment feature allows Fitocracy's coaches to conduct an examination of the user's current fitness status and accordingly create a personal plan for success. This service is tailored to cater to a wide range of fitness enthusiasts - from beginners to experienced athletes.

In addition to the fitness and workout plans, Fitocracy also places a significant emphasis on nutritional success. The platform offers a personalized nutrition plan, devised specifically for the unique needs of each individual. This service eradicates the stress often associated with meal planning and allows users to establish healthy eating habits on their own terms.

Furthermore, Fitocracy also designs specific workouts for each individual, which users can access and follow through the Fitocracy mobile app. The platform claims that following these expert-designed workouts will lead to tangible fitness results.

An integral aspect of Fitocracy's services is the emphasis on motivation and accountability. Each user is assigned a personal coach who engages with them daily, encouraging them to stay motivated and committed to their fitness goals. It promotes the idea that these coaches serve as a secret weapon helping users to achieve their objectives, regardless of their complexity.

To allow users unlimited access to their services, Fitocracy offers a free-to-download mobile app. This app not only enables users to follow their specific workout plans but also provides an avenue to track progress, build support networks, and challenge oneself and friends.

In 2014, Fitocracy was recognized as the 'Top Innovation Winner' among fitness apps. Despite this recognition, however, it's important for potential users to understand their own fitness needs and objectives in order to ascertain whether Fitocracy's services align with their personal requirements.