Better Business Bureau, commonly known as BBB, is a platform that provides resources to businesses and consumers. It is primarily centered around helping consumers discover and engage with businesses and charities they can trust. The platform operates not just in the United States, but also extends its services to Canada and Mexico.

BBB offers various services to businesses, including the opportunity to become BBB accredited. Becoming accredited with BBB provides businesses with an element of trust, as they are verified and approved by a recognized entity. BBB also allows businesses to be listed on their platform for free. This can enhance their visibility among consumers who use BBB to find reliable businesses.

On the consumer side, BBB serves as a facilitator for quotations, reviews, and complaints. Consumers can use the BBB platform to request a quote from a business. This simple feature spare consumers from the hassles of reaching out to businesses individually for price quotes. BBB also encourages consumers to share their experiences and opinions about a business by writing reviews. As for complaints, BBB lends a hand to consumers who have issues with a business by guiding them through the process of filing a complaint.

BBB is more than just a directory of businesses. It is also a source of news and insights. The platform offers up-to-date news related to various markets and industries and gives tips to consumers and businesses alike. These news and tips cover a range of topics, from alerts about fraudulent companies to advice on hiring professional services.

Businesses listed on BBB are diversified and span across numerous sectors, with categories like roofing contractors, home improvement services, auto repair services, general contractors, local charities, construction services, home builders, heating and air conditioning services, and used car dealers.

BBB's primary goal is to foster trust between consumers and businesses. It carries out its mission by providing a platform for consumers to find and evaluate businesses, and for businesses to establish credibility and reach out to their potential customers. BBB operates as a third-party mediator, aiming to bridge the gap between consumers and businesses through transparency and authenticity.

---