You know what? Building a website without proper structure is like constructing a house without blueprints. You might get something that stands, but it...
A client rang me in a panic last spring. An agency had just told him his plumbing business was "at serious risk of a Google penalty" because his name,...
Sarah runs a plumbing supply shop in a mid-sized Midlands town. Third-generation family business, forty-odd trade accounts, a website that looks like it was built during the Cameron government....
You know what? Getting reviews isn't rocket science, but it's not exactly a walk in the park either. If you're reading this, chances are you've been staring at your...
Applicant Tracking Systems (ATS) are the software backbone of nearly all corporate hiring in developed economies. Industry estimates suggest that 99% of Fortune 500...
Key Takeaways
Set up an emergency fund to manage out-of-pocket medical costs.
Review your health insurance thoroughly so there are no surprises.
Consider supplemental...
A client walked into a discovery call last year with a spreadsheet containing 340 directory submissions. Her face had that particular expression I've come to recognise — part exhaustion,...
The single most damaging myth I've encountered in eight years advising businesses on directory strategy is this: GDPR made directory listings radioactive. It didn't....
Walk into any marketing meeting and mention business directories. Watch what happens. Someone will smirk. Someone else will mutter something about 2008. The most...