If you want your business to be successful, you need to construct an ad that will capture the attention of your prospects and make them feel compelled to act. Such ads will enable you to take the web by storm and establish yourself as a leader in your industry. If you are not sure how to write attention grabbing ads, then it will be a good idea to take note of the below recommendations.
Make your benefit known in the title. The first thing that prospects are going to see when they are looking at ads are the titles. Your ad will likely be displayed with a number of other ads, so it is important that you write your ad’s title in such a way that will cause your audience to click on your ad and not someone else’s. One way you can do this is by making the benefit known in your ad’s title. When prospects quickly see that what you are offering will benefit them, they will be interested in clicking on your ad and reading the rest of it.
Get to the point and be as direct as possible. The mistake that many advertisers make is that they take a long time getting to the point. These advertisers feel that if they can write in flowery language, they will impress their prospects enough to make them want to know more. This is not true. If prospects cannot immediately see what you are offering, their attention will be lost. It is safe to say that you have approximately ten seconds to sell your product or service, so you need to be as concise and to the point as possible.
Provide information that is useful to your readers. If your ad contains information that your readers will find useful, they will likely want to make the next step in purchasing your product or service. For instance, if you are selling a book that will help with infant sleep troubles, you need to specify in your ad how this book will help you eradicate these troubles. Your ad may say something like:
Eradicating Your Baby’s Sleep Troubles Once and For All
Are you sick and tired of being kept up night after night by your baby who just refuses to sleep? Are you longing for a good night’s sleep and feel frustrated that your baby will not allow this to happen?
The sleepless nights and the frustration is about to be a thing of the past.
Our book, “Conquering Baby’s Sleep Troubles,” will outline a number of techniques that will help you to get your baby to go to sleep and stay asleep, allowing you to also enjoy a restful night’s sleep and take on the next day by storm.
These techniques are guaranteed to work, completely eradicating infant sleep troubles for good.
As you can see, this ad provides information that the readers are seeking. These readers are obviously parents who have babies who will not sleep through the night. Because these parents are desperate for a good night’s sleep, they want solutions. The above sample ad text demonstrates that the book will provide solutions to these parents’ problems.
Offer something for free. Another way to make your ad successful is to offer something for free. After you get through with writing your title and ad text, you need to make your free offer at the bottom of your ad. Some recommendations of things you can offer are short eBooks, reports, informational pamphlets, informational kits, checklists or videos. When you are making your free offer, you want to write something like:
Before you purchase anything from us, we strongly encourage you to download our free eBook, as it is jam packed with information that will totally transform your life. Click here to get your hands on this once in a lifetime offer.
Of course, you will tailor your free offer text to fit what it is you are offering. You will also need to tailor your text to be in line with the type of business you are running.
Offer coupons to your prospects. With today’s economy being a mess, people are always searching for coupons that will enable them to save money. A good way to attract people to your business is to offer a coupon code in your ad that will facilitate significant savings. Tell your prospects to copy the code and use it when they make a purchase from your website.
If you take note of all of these suggestions when writing your ads, there is no reason why you will not enjoy outstanding financial gains. Many successful business owners have implemented all of these recommendations, and their ads have led to the tremendous expansion of their businesses. Before you know it, you will be among these great individuals.