These 2025 Directories Are Getting All the Clicks
This article examines the directories that industry experts project will dominate in 2025, based on current performance metrics, technological innovations, and evolving user behaviours....
Visual Search Takes Off: AI Vision and the New SEO Playbook...
According to Wikipedia's definition, visual search is "a type of perceptual task requiring attention that typically involves an active scan of the visual environment...
Beyond SEO Metrics: Communicating Value in an AI-Impacted Landscape
As AI systems like ChatGPT and Google's SGE (Search Generative Experience) transform how users interact with search engines, marketers face a critical challenge: how...
Prompt Engineering for SEOs: Mastering the Art of AI Interaction
Prompt engineering has transformed from a niche skill to an essential capability for SEO professionals looking to harness the full potential of AI tools....
Will AI Take Your SEO Job? Adapting Your Role for the...
The integration of artificial intelligence into search engine optimisation has sparked widespread concern among SEO professionals. With AI tools now capable of generating content,...