The biggest myth in home-services marketing right now is that directories died sometime around 2018, and the funeral was held on Google's Business Profile....

Every January I get the same email from at least a dozen clients: "Send me the master list of directories we need to be...

A business has only a few seconds to make an impression on someone walking or driving past. Before customers try the service, browse the products, or speak with an...

A forecast shapes almost every decision a business makes, yet most forecasts still rest on a small group of people making educated guesses. Prediction markets work differently. When thousands...

Why beauty clients don't rebook (and how to fix it) Photo by Adam Winger on UnsplashAttracting new clients is often one of the biggest challenges in the beauty industry, but...

Here is the number that should bother every California managing partner reading this: in a cohort of mid-sized civil practices I have tracked since 2022, roughly 73% of inbound...

A client came into a call last spring with a problem I see every other month: their SaaS had plateaued at around 1,200 organic visitors a month, their backlink...